Missed opportunities. Gotta grab them back and re-roll. Chrysler Marketing has always owned the meta, and that magic needs to come back before the bean counters get their TI85s out.
First. kill the electric Challenger, hide the chassis for a year, and re-introduce it with some body tweaks as the new Javelin. Capitalize on the nostalgia and the whole America fuck yeah thing and just go straight for American Motors. Purveyors of the Mighty 4.0 and the holy AMX. This protects the Challenger brand and opens the door for a new electric brand. It also opens the door to landing a new Eagle, which is the car Americans really want, but can’t figure out how to ask for. Lifted electric AWD wagon. Sounds like a CUV but with a better roofline. And chrome wheel arches. Just like the allroad but like, more original. Sell them at Dodge dealers like AMC sold Renaults.
Second, get the Ramcharger back on track. OMG. This is the biggest miss possible. The mistake is calling it an electric truck. It has to be a truck that happens to be electric. In fact, it has to be a regular truck with a regular engine that you can also plug in. But REGULAR TRUCK has to come first. And it should be available with both a Diesel and gas engine because it’s a damn REGULAR TRUCK first and electric later. What do you mean, range anxiety, how is that even a thing in a REGULAR TRUCK? Just go to the gas station like you do with a REGULAR TRUCK. And where is Xzibit in all of this? I mean, you put a Ramcharger in your Ramcharger so you can ram the charge in while you charge the Ram. Or whatever. Pimp it, doggone it. Did I mention it pulls like a locomotive? Take that, EMD GM.
Third, Hellcat Pacifica. Literally those two words. Hellcat Pacifica. We are waiting.
i love it !! dont know what half the references mean, but still reads like a sound platform strategy !